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RESUME

Strengths

 

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  • Brand Sponsorship/Loyalty Programs

  • Product Taxonomy for E-Commerce platforms

  • Content Migration

  • Content Management Systems

  • Digital Marketing​

  • Influencer Marketing

  • Social Media Marketing & Management

  • Project Management

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Experience includes:

 

  • Cultivation and development of brands, sponsorships and loyalty programs.

  • Extensive experience in product taxonomy for E-Commerce platforms and content management systems: including Demandware (Salesforce Commerce Cloud), MODX, WordPress,Squarespace, IBM WebSphere, and Drupal.

  • Website design collaboration & maintenance - WordPress, MODX, Squarespace

  • Creative design skills that sell; includes writing engaging ads, product description, as well as web content, maintenance and Click Funnels

  • Influencer marketing, social media marketing, and building relationships with brand ambassadors and influencers. 

  • Ability to conceptualize and generate new ideas, analyze problems and develop effective solutions.

  • Strong leadership, interpersonal, written and verbal communication skills.

Skills

Adobe Creative Suite

Photoshop

Illustrator

Canva

Yoast SEO

MailChimp

Constant Contact

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Languages

HTML

CSS

SQL

PrintNet T

GMC

E-Commerce platforms/CMS

Work​

experience​
 

Brand Marketing & E-Commerce Consultant

Wyomissing, PA 

July 2017- Present

 

  • Cultivate and develop brands, sponsorships, and loyalty programs.

  • Product Taxonomy for on demand E-Commerce platforms including WooCommerce, Demandware Salesforce Commerce Cloud) and Shopify

  • Develops, implements, and monitors omni-channel marketing campaigns, in collaboration with product owners, and Communications partners. Contributes expertise to marketing deliverables, milestones, and required tasks.

  • Identifies appropriate tactics per campaign; gathers content/assets and writes customer-facing marketing copy.

  • Measures business impact of campaigns; and applies sound knowledge, experience, and judgement to best optimize campaign results. Creates campaign reports as needed.

  • Brand development, influencer marketing, and social media growth for small business.

  • Website development & maintenance – WordPress, MODX, Squarespace

  • MailChimp, Constant Contact, Custom content SEO standards and principals – YOAST

  • Proficient in HTML, Adobe Creative Suite, Knowledgeable in CSS, SQL, InDesign familiar with PHP, JAVASCRIPT and speak the language of developers.

  • Proficient in Microsoft Apps, Google G Suite, Basecamp, Harvest

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RODALE, INC.*  Emmaus, PA

Online Marketing Producer

Online Marketing Operations

Feb 2011- May 2017

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* Hearst Corporation acquisition

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  • Instrumental in set up of product taxonomy, QA testing, troubleshooting, and launch of E-Commerce marketing initiatives for Rodales.com using Demandware (Salesforce Commerce Cloud). Created campaigns, promotions, coupons, and content slot configurations using Demandware Business Manager for weekly website and affiliate promotions.

  • Responsible for the creation and visual design of online offers (desktop & responsive) for email market segments and brands-offers including books, magazines, online subscription services, video, music and pdf downloads for Runner’s World, Bicycling, Running Times, Prevention, Men’s Health, Women’s Health, Organic Gardening and Rodale’s Organic Life.

  • Executed online marketing initiatives for brands that include SEO standards, SEM, and affiliate marketing strategies. Update brand promotions to match online multi-channel strategy.

  • Utilized Adobe Creative Suite (resizing/slicing/cropping images) for web production.

  • Proficient with HTML, familiar with CSS, JavaScript and PHP

  • Experience in E-Commerce Platforms/Content management systems - Demandware, Drupal, IBM WebSphere, WordPress MODX, and FTP server software to transfer and retrieve files

  • Utilized SCRUM, JIRA and performed extensive QA tests in Demandware storefront and IBM WebSphere, ran A/B tests and work closely with IT/Marketing to identify potential problems within the Content Management systems

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IWCO  DIRECT  Hamburg, PA

Print Production Artist

November 1996- July 2007

 

  • Worked closely with Engineering to create, program and implement graphics, page layouts and data imaging for direct mail marketing campaigns using variable data printing software GMC Software Technology  PrintNet T and GMC 3.16.  Quadient (formerly GMC Software)

  • Extremely proficient in Scitex Inkjet Imaging technologies orientations (Simplex, Duplex, Multi-Rip, Collated), Impact, Laser personalization, and DPI resolutions.   

  • Performed editing, proofreading and content verification of copy to maintain the quality of product.

  • Team leader and workflow manager for direct marketing campaigns from pre-press through final print production. 

  • Managed the supporting documentation and variable data printing in Portuguese.

  • Received company’s Most Valuable Player award and company Applause awards for impeccable quality and timely completion of direct mail campaigns produced in print production. Completed projects on time with 100% accuracy in print production.

  • Provided software and account training for Data Imagers on major publishing and foreign accounts.

  • Received client letter of commendation from Time. Inc. for exemplary services on direct mail campaigns for International/Domestic markets. 

  • Used GMC PrintNet T, GMC 3.16, Scitex Group 1 Software, EZ Letter, Mailproof, SAS and SQL. ​

 

WordPress

MODX

Demandware - (Salesforce Commerce Cloud)

Squarespace

Drupal

IBM WebSphere

 

 

 

Project Management

 JIRA

TRELLO

HARVEST

BASECAMP

SALESFORCE

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Education

PENN STATE UNIVERSITY

Bachelor of Science - Mathematical Sciences

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