Michelle Sterner McNutt

Brand Marketing & E-Commerce Consultant

Wyomissing, PA 

July 2017- Present

 

• Cultivate and develop brands, sponsorships, and loyalty programs.

• Product Taxonomy for on demand E-Commerce platforms including WooCommerce, Demandware Salesforce Commerce Cloud) and Shopify

• Develops, implements, and monitors omni-channel marketing campaigns, in collaboration with product owners, and Communications partners. Contributes expertise to marketing deliverables, milestones, and required tasks.

• Identifies appropriate tactics per campaign; gathers content/assets and writes customer-facing marketing copy.

• Measures business impact of campaigns; and applies sound knowledge, experience, and judgement to best optimize campaign results. Creates campaign reports as needed.

• Brand development, influencer marketing, and social media growth for small business.

• Website development & maintenance – WordPress, MODX, Squarespace

• MailChimp, Constant Contact, Custom content SEO standards and principals – YOAST

• Proficient in HTML, Adobe Creative Suite, Knowledgeable in CSS, SQL, InDesign familiar with PHP, JAVASCRIPT and speak the language of developers.

• Proficient in Microsoft Apps, Google G Suite, Basecamp, Harvest

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RODALE, INC.*  Emmaus, PA

Online Marketing Producer

Online Marketing Operations

Feb 2011- May 2017

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* Hearst Corporation acquisition

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• Instrumental in set up of product taxonomy, QA testing, troubleshooting, and launch of E-Commerce marketing initiatives for Rodales.com using Demandware (Salesforce Commerce Cloud). Created campaigns, promotions, coupons, and content slot configurations using Demandware Business Manager for weekly website and affiliate promotions.

• Responsible for the creation and visual design of online offers (desktop & responsive) for email market segments and brands-offers including books, magazines, online subscription services, video, music and pdf downloads for Runner’s World, Bicycling, Running Times, Prevention, Men’s Health, Women’s Health, Organic Gardening and Rodale’s Organic Life.

• Executed online marketing initiatives for brands that include SEO standards, SEM, and affiliate marketing strategies. Update brand promotions to match online multi-channel strategy.

• Utilized Adobe Creative Suite (resizing/slicing/cropping images) for web production.

• Proficient with HTML, familiar with CSS, JavaScript and PHP

• Experience in E-Commerce Platforms/Content management systems - Demandware, Drupal, IBM WebSphere, WordPress MODX, and FTP server software to transfer and retrieve files

• Utilized SCRUM, JIRA and performed extensive QA tests in Demandware storefront and IBM WebSphere, ran A/B tests and work closely with IT/Marketing to identify potential problems within the Content Management systems

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IWCO  DIRECT  Hamburg, PA

Print Production Artist

November 1996- July 2007

 

• Worked closely with Engineering to create, program and implement graphics, page layouts and data imaging for direct mail marketing campaigns using variable data printing software GMC Software Technology  PrintNet T and GMC 3.16.  Quadient (formerly GMC Software)

• Extremely proficient in Scitex Inkjet Imaging technologies orientations (Simplex, Duplex, Multi-Rip, Collated), Impact, Laser personalization, and DPI resolutions.   

• Performed editing, proofreading and content verification of copy to maintain the quality of product.

• Team leader and workflow manager for direct marketing campaigns from pre-press through final print production. 

• Managed the supporting documentation and variable data printing in Portuguese.

• Received company’s Most Valuable Player award and company Applause awards for impeccable quality and timely completion of direct mail campaigns produced in print production. Completed projects on time with 100% accuracy in print production.

• Provided software and account training for Data Imagers on major publishing and foreign accounts.

• Received client letter of commendation from Time. Inc. for exemplary services on direct mail campaigns for International/Domestic markets. 

• Used GMC PrintNet T, GMC 3.16, Scitex Group 1 Software, EZ Letter, Mailproof, SAS and SQL. ​