RESUME
Strengths
​
-
Brand Sponsorship/Loyalty Programs
-
Product Taxonomy for E-Commerce platforms
-
Content Migration
-
Content Management Systems
-
Digital Marketing​
-
Influencer Marketing
-
Social Media Marketing & Management
-
Project Management
​
​
Experience includes:
-
Cultivation and development of brands, sponsorships and loyalty programs.
-
Extensive experience in product taxonomy for E-Commerce platforms and content management systems: including Demandware (Salesforce Commerce Cloud), MODX, WordPress,Squarespace, IBM WebSphere, and Drupal.
-
Website design collaboration & maintenance - WordPress, MODX, Squarespace
-
Creative design skills that sell; includes writing engaging ads, product description, as well as web content, maintenance and Click Funnels
-
Influencer marketing, social media marketing, and building relationships with brand ambassadors and influencers.
-
Ability to conceptualize and generate new ideas, analyze problems and develop effective solutions.
-
Strong leadership, interpersonal, written and verbal communication skills.

Skills
Adobe Creative Suite
Photoshop
Illustrator
Canva
Yoast SEO
MailChimp
Constant Contact
​
​
Languages
HTML
CSS
SQL
PrintNet T
GMC

E-Commerce platforms/CMS
Work​
experience​
Brand Marketing & E-Commerce Consultant
Wyomissing, PA
July 2017- Present
-
Cultivate and develop brands, sponsorships, and loyalty programs.
-
Product Taxonomy for on demand E-Commerce platforms including WooCommerce, Demandware Salesforce Commerce Cloud) and Shopify
-
Develops, implements, and monitors omni-channel marketing campaigns, in collaboration with product owners, and Communications partners. Contributes expertise to marketing deliverables, milestones, and required tasks.
-
Identifies appropriate tactics per campaign; gathers content/assets and writes customer-facing marketing copy.
-
Measures business impact of campaigns; and applies sound knowledge, experience, and judgement to best optimize campaign results. Creates campaign reports as needed.
-
Brand development, influencer marketing, and social media growth for small business.
-
Website development & maintenance – WordPress, MODX, Squarespace
-
MailChimp, Constant Contact, Custom content SEO standards and principals – YOAST
-
Proficient in HTML, Adobe Creative Suite, Knowledgeable in CSS, SQL, InDesign familiar with PHP, JAVASCRIPT and speak the language of developers.
-
Proficient in Microsoft Apps, Google G Suite, Basecamp, Harvest
​
​
​
​
RODALE, INC.* Emmaus, PA
Online Marketing Producer
Online Marketing Operations
Feb 2011- May 2017
​
* Hearst Corporation acquisition
​
-
Instrumental in set up of product taxonomy, QA testing, troubleshooting, and launch of E-Commerce marketing initiatives for Rodales.com using Demandware (Salesforce Commerce Cloud). Created campaigns, promotions, coupons, and content slot configurations using Demandware Business Manager for weekly website and affiliate promotions.
-
Responsible for the creation and visual design of online offers (desktop & responsive) for email market segments and brands-offers including books, magazines, online subscription services, video, music and pdf downloads for Runner’s World, Bicycling, Running Times, Prevention, Men’s Health, Women’s Health, Organic Gardening and Rodale’s Organic Life.
-
Executed online marketing initiatives for brands that include SEO standards, SEM, and affiliate marketing strategies. Update brand promotions to match online multi-channel strategy.
-
Utilized Adobe Creative Suite (resizing/slicing/cropping images) for web production.
-
Proficient with HTML, familiar with CSS, JavaScript and PHP
-
Experience in E-Commerce Platforms/Content management systems - Demandware, Drupal, IBM WebSphere, WordPress MODX, and FTP server software to transfer and retrieve files
-
Utilized SCRUM, JIRA and performed extensive QA tests in Demandware storefront and IBM WebSphere, ran A/B tests and work closely with IT/Marketing to identify potential problems within the Content Management systems
​
​​
IWCO DIRECT Hamburg, PA
Print Production Artist
November 1996- July 2007
-
Worked closely with Engineering to create, program and implement graphics, page layouts and data imaging for direct mail marketing campaigns using variable data printing software GMC Software Technology PrintNet T and GMC 3.16. Quadient (formerly GMC Software)
-
Extremely proficient in Scitex Inkjet Imaging technologies orientations (Simplex, Duplex, Multi-Rip, Collated), Impact, Laser personalization, and DPI resolutions.
-
Performed editing, proofreading and content verification of copy to maintain the quality of product.
-
Team leader and workflow manager for direct marketing campaigns from pre-press through final print production.
-
Managed the supporting documentation and variable data printing in Portuguese.
-
Received company’s Most Valuable Player award and company Applause awards for impeccable quality and timely completion of direct mail campaigns produced in print production. Completed projects on time with 100% accuracy in print production.
-
Provided software and account training for Data Imagers on major publishing and foreign accounts.
-
Received client letter of commendation from Time. Inc. for exemplary services on direct mail campaigns for International/Domestic markets.
-
Used GMC PrintNet T, GMC 3.16, Scitex Group 1 Software, EZ Letter, Mailproof, SAS and SQL. ​
WordPress
MODX
Demandware - (Salesforce Commerce Cloud)
Squarespace
Drupal
IBM WebSphere
Project Management
JIRA
TRELLO
HARVEST
BASECAMP
SALESFORCE
​
Education
PENN STATE UNIVERSITY
Bachelor of Science - Mathematical Sciences

